Validating your business idea

Validating (or proving that your business idea is viable) is crucial. Conducting thorough market research, including surveys, can provide valuable insights into customer demand, preferences, and the competitive landscape.


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Selecting Appropriate Survey channels

1. Online Surveys   Leverage digital platforms like SurveyMonkey and Jotform to reach a wide audience and collect data efficiently. These tools offer advanced features for survey design, distribution, and analysis.  2.  In-Person Interviews   Conduct one-on-one interviews to gather in-depth insights and understand customer perspectives. This approach allows for follow-up questions and provides a personal touch.  3.  Focus Groups   Bring together a small, representative group of your target audience to engage in guided discussions and gather valuable qualitative feedback.  4. Email and Social Media   Distribute surveys through email newsletters and social media platforms to leverage your existing customer base and reach new potential respondents. You can even use the Chat!
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