Top Social Media Platforms by their usage
Posts
Promotion, marketing & advertising
Promotion is all about creating a positive public awareness about the product, and it involves strategies like advertisement and publicity. Marketing starts from identifying consumer needs and continues from production and selling, to finally providing after sale service to customers. The 4 P’s: Product, Price, Place and Promotion. Advertising is generally paid
SWOT analysis
What is a SWOT analysis? A SWOT analysis is a strategic planning tool used to assess the Strengths, Weaknesses, Opportunities and Threats of your business. • Business plan • Strategic plan • Marketing plan • Feasibility report • Communication plan Internal factors (strengths and weaknesses) External factors (opportunities and threats) Keep your SWOT analysis short and simple. Have 3 – 5 items / issues SWOT analysis is like a snapshot taken now. STRENGTHS - Consider the following: What does the business do well? What do you do differently to your competitors? What is your competitive advantage? What is your Unique Selling Point (USP)? What internal strengths does your business have? Consider skills, knowledge, passion, niches, networks and reputation. What external strengths does your business have? Consider customers, technology, brand awareness, fundi...
Validating your business idea
Validating (or proving that your business idea is viable) is crucial. Conducting thorough market research, including surveys, can provide valuable insights into customer demand, preferences, and the competitive landscape.
Designing effective survey Questions
1. Clear Objectives Ensure your survey questions are directly aligned with your defined objectives to gather the most relevant insights. 2. Question Types Utilize a mix of question formats, such as multiple-choice, rating scales, and open ended, to capture both quantitative and qualitative data. 3. Audience Centric Tailor your questions to the language, preferences, and pain points of your target audience for maximum engagement. 4 Unbiased Phrasing Craft neutral, non-leading questions to avoid influencing respondents and ensure the integrity of your survey data.