Digital Marketing Strategies

 




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Validating your business idea

Validating (or proving that your business idea is viable) is crucial. Conducting thorough market research, including surveys, can provide valuable insights into customer demand, preferences, and the competitive landscape.
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SWOT analysis

  What is a SWOT analysis?  A SWOT analysis is a strategic planning tool used to assess the Strengths, Weaknesses, Opportunities and Threats of your business.   • Business plan   • Strategic plan   • Marketing plan   • Feasibility report   • Communication plan  Internal factors (strengths and weaknesses) External factors (opportunities and threats) Keep your SWOT analysis short and simple. Have 3 – 5 items / issues SWOT analysis is like a snapshot taken now.  STRENGTHS -  Consider the following:  What does the business do well?  What do you do differently to your competitors?  What is your competitive advantage?  What is your Unique Selling Point (USP)? What internal strengths does your business have?  Consider skills, knowledge, passion, niches, networks and reputation.  What external strengths does your business have?  Consider customers, technology, brand awareness, fundi...
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Selecting Appropriate Survey channels

1. Online Surveys   Leverage digital platforms like SurveyMonkey and Jotform to reach a wide audience and collect data efficiently. These tools offer advanced features for survey design, distribution, and analysis.  2.  In-Person Interviews   Conduct one-on-one interviews to gather in-depth insights and understand customer perspectives. This approach allows for follow-up questions and provides a personal touch.  3.  Focus Groups   Bring together a small, representative group of your target audience to engage in guided discussions and gather valuable qualitative feedback.  4. Email and Social Media   Distribute surveys through email newsletters and social media platforms to leverage your existing customer base and reach new potential respondents. You can even use the Chat!
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