How Do You Identify Your Target Market?
Segmentation
Targeting
Positioning
How do you Segment:
1. Demographics
2. Psychographics
3. Geography
4. Behaviour
Targeting
Create a Segment (persona) and create a description (profile)
Selecting Appropriate Survey channels
1. Online Surveys Leverage digital platforms like SurveyMonkey and Jotform to reach a wide audience and collect data efficiently. These tools offer advanced features for survey design, distribution, and analysis. 2. In-Person Interviews Conduct one-on-one interviews to gather in-depth insights and understand customer perspectives. This approach allows for follow-up questions and provides a personal touch. 3. Focus Groups Bring together a small, representative group of your target audience to engage in guided discussions and gather valuable qualitative feedback. 4. Email and Social Media Distribute surveys through email newsletters and social media platforms to leverage your existing customer base and reach new potential respondents. You can even use the Chat!
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