Business

 

 

 

Promotion is all about creating a positive public awareness about the product, and it involves strategies like advertisement and publicity.  Marketing starts from identifying consumer needs and continues from production and selling, to finally providing after sale service to customers. The 4 P’s: Product, Price, Place and Promotion.    Advertising is generally paid

  What is a SWOT analysis?  A SWOT analysis is a strategic planning tool used to assess the Strengths, Weaknesses, Opportunities and Threats of your business.   • Business plan   • Strategic plan   • Marketing plan   • Feasibility report   • Communication plan  Internal factors (strengths and weaknesses) External factors (opportunities and threats) Keep your SWOT analysis short and simple. Have 3 – 5 items / issues SWOT analysis is like a snapshot taken now.  STRENGTHS -  Consider the following:  What does the business do well?  What do you do differently to your competitors?  What is your competitive advantage?  What is your Unique Selling Point (USP)? What internal strengths does your business have?  Consider skills, knowledge, passion, niches, networks and reputation.  What external strengths does your business have?  Consider customers, technology, brand awareness, fundi...

Validating (or proving that your business idea is viable) is crucial. Conducting thorough market research, including surveys, can provide valuable insights into customer demand, preferences, and the competitive landscape.

1. Clear Objectives Ensure your survey questions are directly aligned with your defined objectives to gather the most relevant insights.  2. Question Types Utilize a mix of question formats, such as multiple-choice, rating scales, and open ended, to capture both quantitative and qualitative data.  3.  Audience Centric Tailor your questions to the language, preferences, and pain points of your target audience for maximum engagement.  4 Unbiased Phrasing Craft neutral, non-leading questions to avoid influencing respondents and ensure the integrity of your survey data.

1. Online Surveys   Leverage digital platforms like SurveyMonkey and Jotform to reach a wide audience and collect data efficiently. These tools offer advanced features for survey design, distribution, and analysis.  2.  In-Person Interviews   Conduct one-on-one interviews to gather in-depth insights and understand customer perspectives. This approach allows for follow-up questions and provides a personal touch.  3.  Focus Groups   Bring together a small, representative group of your target audience to engage in guided discussions and gather valuable qualitative feedback.  4. Email and Social Media   Distribute surveys through email newsletters and social media platforms to leverage your existing customer base and reach new potential respondents. You can even use the Chat!

 Defining Clear Objectives: Clearly identifying the purpose and goals of your survey is crucial for designing effective questions and obtaining meaningful insights. Aligning with Business Needs:  Ensure your survey objectives directly address the key information needs of your business, enabling data-driven decision making. Leveraging Insights:  Clearly define how you will utilize the survey findings to inform your business strategy, product development, and marketing efforts

 1. Customer Insights 2. Market Research 3. Validation and Feedback 4. Data-Driven Decisions

  Segmentation  Targeting Positioning How do you Segment: 1. Demographics 2. Psychographics 3. Geography 4. Behaviour Targeting Create a Segment (persona) and create a description (profile)

  1. Logo is a visual representation of your brand. It should be memorable.  2. Brand Personality 3. Brand Story